IDEM Hospitality Takes Top Prize of WiT Startup of the Year 2019 in Singapore


We believe that great events are the catalyst for positive change in the world and that’s why we’re working hard to simplify bringing people together!




Improves productivity for your group organizer from manually managing guest reservations.

Increased pickup from both extended stays and room type up-sell via the online booking process. 

Automated reminders to keep you, your customers and their guests on the same page.



Detailed data analytics to help uncover surprising insights to give you a competitive advantage.

Group reservations microsites where guests make their reservation online, super easy.

Schedule an online demonstration now.

Only 15 minutes. No Sales Talk.

Who is IDEM?

Who is IDEM? Who is IDEM? Who is IDEM?
At IDEM we believe that meetings and events are the catalyst for positive change in the world, which is why it is our goal to simplify bringing people together. We are achieving our goal by providing a truly end-to-end event housing solution for Hotels, from online group guest reservations, to detailed reporting giving Hoteliers what they need, when they need it. Whether it is a simple meeting bringing 100 industry professionals together, or a citywide event across multiple hotels for thousands of guests to attend a global association conference, IDEM’s powerful and secure event housing software will save you time and help generate more profitable events.

We have developed the next generation room block management platform which simplifies the management of groups for hotels, their event organizer customers, and their guests. Our online booking solution helps increase revenue of between 6% - 45% per group and saves Hoteliers $5 - $10 per reservation in man hours, as IDEM’s automation eliminates the current manual paper based group reservation process.


Idem Hospitality leadership team

Matthew Howden

Founder & Joint CEO

Steven Hopkinson

Founder & Joint CEO

Daniel Low


Board & Advisors

Idem Hospitality Board, Directors and Advisors

A. Patrick Imbardelli

Director & Advisor

Patrick is an internationally respected business leader with more than 30 years’ experience in the hotel industry. During his distinguished career, Patrick has worked with companies such as InterContinental Hotels Group, Hilton International and Pan Pacific Hotels Group.

Gregory Pesik

Strategic Advisor

As a CEO/Senior Operations Executive, Greg specializes in applying transformational strategies to ensure sustainable client acquisition and revenue growth. Greg has been at the forefront of predictive revenue optimization, enterprise SaaS software development and has overseen digital transformation projects for global organizations

Matthew White

Strategic Advisor / Investor

Matthew has extensive experience in the hospitality and technology-related industries, both in Australia and internationally. Matthew holds a Bachelor of Hospitality and has worked for leading hotel companies including Omni Hotels, Le Meridien Hotels and Resorts & Starwood Hotels and Resorts.

Lauren Cummings

Strategic Advisor

With an extensive background in conference sales and management for major hotel brands, Lauren spends her days coaching and consulting with conference and event venue operators who want to build sustainable, long-term profit growth.


Product Designer - Singapore - PD20190501

Are you the kind of Product Designer who can turn our software into a stunning, 5 star, easy-to-use product for our clients? We want you!

We’re looking for a designer with UX skills. Idem is an enterprise SaaS platform for Hotels to manage their groups. It’s a multi sided platform for Hotels, Event Planners and Guests to book rooms as part of a group reservation for Conferences etc.

We are a dedicated team of industry professionals who continually push the boundaries of hospitality technology, sales and customer support. We’re solving tough problems and developing elegant, beautiful software for an industry desperately in need of innovation.

  • This is a Full Time position for Singaporeans or Singapore Permanent Residents only.
  • Portfolio of exceptional design projects
  • Minimum of two years’ of professional experience in UI/UX design of web and mobile applications.
  • Candidates who have experience designing complex solutions for complete digital environments will be a plus point.
  • Up-to-date knowledge of design skills in Sketch, Illustrator, Photoshop, InvisionApp, Zeplin and other relevant design tools.
  • Have a strong knowledge in typography, styles, grid layouts and building UI design systems.
  • Ability to clearly and effectively communicate design processes, ideas, and solutions to teams and clients.
  • Team spirited: Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval.

  • Develop feature design briefs, logic flows, wireframes and requirements within evolving technology, business, time constraints and user needs.
  • Executing all UI design stages from concept to final hand-off to engineering.
  • Provide a magic touch for the feel of experience through controls and user feedback.
  • Author and own clear, concise and complete documentation including diagrams, visual content, and prototyping.
  • Collaborate with a cross-functional team that includes front-end and back-end engineers, project managers and other designers in order to create simple, easy-to-use software.
  • Handle the most complex, technology constrained or iteration sensitive systems.
  • Stay on top of contemporary UI design concepts and patterns.
  • Attends software reviews and supports production as subject matter expert and user advocate for their product areas.
  • Bring energy and positivity to your design work and see it through to completion.
  • Take ownership of user and product stories and balance your user-centered design practices with business requirements.
  • Identify and troubleshoot UX problems (e.g. responsiveness)
  • Conduct layout adjustments based on user feedback
  • Adhere to style standards on fonts, colors and images
Apply Now

Front End Developer - Ho Chi Minh City, Vietnam - FED-20190405

We are looking for a Front-end software engineer with an extensive knowledge of JavaScript, HTML5 and CSS3. You will work with web frameworks to provide interactive experiences, engineer for performance across browsers and delight people by making the best software we can imagine.

*The candidate will be working in a co-working office in District 1,  Ho Chi Minh City, Vietnam with the rest of the development team.
  • 2+ years experience with frontend development
  • Expertise in building complex layouts with CSS and HTML
  • Experience with jquery, bootstrap, reactjs, grunt/gulp, webpack, SASS, haml, coffeescript, Babel, ES6
  • UX and design sensibilities, and a keen eye for details

You will receive bonus points for having skills in the following;

  • Academic background in computer science
  • Experience with nodejs
  • Experience with templating languages (e.g. Jinja2)
  • Experience building and debugging complex systems
  • Experience with modern browser technologies
  • Experience investigating and improving javascript performance
  • Experience in a startup environment

Apply Now

Back-end Developer - Ho Chi Minh City, Vietnam - BED-20190415

Are you a Backend software engineer with a strong grasp of the Python language. Your primary focus will be the development of all server-side logic, ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application; therefore, a basic understanding of front-end technologies is necessary as well.

A typical week
  • Writing reusable, testable, and efficient code
  • Design and implementation of low-latency, high-availability, and performant applications
  • Integration of user-facing elements developed by front-end developers with server side logic
  • Implementation of security and data protection
  • Integration of data storage solutions (MongoDB, PostgreSQL)

  • 3+ years of experience with backend development
  • Expert in Python (2.7), with knowledge of at least one Python web framework (e.g. Flask)
  • Experience working with MongoDB
  • Good understanding of server-side templating languages (Jinja2)
  • Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
  • Familiarity with some ORM (Object Relational Mapper) libraries
  • Able to create database schemas that represent and support business processes
  • Strong unit test and debugging skills
  • Proficient understanding of code versioning tools (Git)

Bonus points
  • Knowledge of user authentication and authorization between multiple systems, servers, and environments
  • Understanding of fundamental design principles behind a scalable application
Apply Now

Marketing Executive - Singapore - ME20191001

IDEM Hospitality creates solutions for hotels and event planners, we're awesome when it comes to creating software and have fantastic sales organisation, but our messaging needs help. This job will be varied, exciting, demanding and you have the opportunity to truly make an impact in the future of Hospitality on a global scale.

Below are the sorts of activities you could be working on:

  1. Research and write a blog on the top 5 joys of being an event planner.
  2. Create a new "Tour" in Intercom to help our users better understand a new feature.
  3. Create & Send the monthly newsletter and report on its success.
  4. Plan the next client Lunch & Learn.
  5. Research and implement best in class Marketing automation.
  6. Social media management in all its forms.
  7. Collaborate with our designers and founders to deliver a new customer facing website.
  8. Marketing strategy for new territory market entry.
  9. Write and disseminate a press release.
  10. Write a case study for a Hotel customer about their use of IDEM.
  11. Design a new pitch deck for the sales and training/or departments.
  12. And so many other really interesting activities.

Our customers are some of the finest hotels in the world, this is a 5 star position for a 5 star candidate.
You are highly collaborative but able to take the initiative and find solutions to problems. You'll be  creative, passionate, organised, thoughtful, resourceful and have a deep understanding of inbound marketing and messaging.

  • Previous working experience working as a Marketing Executive for 2 year(s)
  • MA in Marketing, Communications or similar relevant field
  • A proven track record of implementing successful marketing strategies
  • In-depth knowledge of market research data, data analysis and statistics
  • Hands on experience with marketing software and tools
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Analytical data driven problem solver

NOTE: You are also a Singaporean or Permanent Resident of Singapore.

  • Develop and improve upon existing marketing strategies
  • Help  produce reports, company brochures and related marketing materials and literature
  • Research and write a blogs for our website, LinkedIn and other Social media.
  • Become and expert with Intercom to help our users by providing awesome product tours, user videos and help files.
  • Create & Send the monthly email newsletters and report on its success.
  • Plan and execute client events.
  • Research and implement best in class marketing automation to help develop a pipeline of sales.
  • Social media management in all its forms.
  • Help create a strategies for new territory market entry.
  • Develop case studies and write and disseminate press releases.
  • Design & develop compelling sales collateral.
  • Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
  • Oversee all marketing activities, take metrics and write performance reports
Apply Now


5 min read

The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

8 min read

Hotel companies who wish to build their own tech stack should rethink their process, buying may be better than building, here's why!

3 min read

IDEM Hospitality beat two other finalists – eRoam and Travenues – with its solution to help hotels manage their group business and maximise their revenues, an area presenting unbridled opportunities, given 85% of group business at hotels are still managed manually via spreadsheets.

1 min read

Hotels can increase their revenue from group bookings using IDEM Hospitality

1 min read

Amassing group guest profile data improves revenue and guest satisfaction.

1 min read

It's time to get rid of outdated, unsecure, manual processes that cause a central point of failure


  • 33 Maude Road, Level 2, Singapore 208344