The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.
Hotel companies who wish to build their own tech stack should rethink their process, buying may be better than building, here's why!
IDEM Hospitality beat two other finalists – eRoam and Travenues – with its solution to help hotels manage their group business and maximise their revenues, an area presenting unbridled opportunities, given 85% of group business at hotels are still managed manually via spreadsheets.
Hotels can increase their revenue from group bookings using IDEM Hospitality
Amassing group guest profile data improves revenue and guest satisfaction.
It's time to get rid of outdated, unsecure, manual processes that cause a central point of failure
Tired of manually managing rooming lists and massive spreadsheets full of personal data? Is there a better process for managing group reservations?
In a recent press release, Marriott International announced that the UK Information Commissioner's Office (ICO) communicated its intent to issue a fine in the amount of £99,200,396 (over $124 million) against the company for infringements of the General Data Protection Regulation (GDPR) in relation to the Starwood guest reservation database incident.
It's been just over a year since the European Union's General Data Protection Regulation took effect, governing how personal data is handled both inside and outside the European Economic Area for citizens of the region's countries—EU members plus Iceland, Lichtenstein and Norway. If you're a meetings manager collecting data on these citizens, your company needs to comply with this law. If found in breach, the company could be fined 20 million euros or as much as 4 percent of annual revenue, whichever is greater.
Next Story Group has appointed popular hotelier Patrick Imbardelli as Chairman of its Board with immediate effect.
Guests who book outside of the group block around corporate events and meetings might find better rates, but this causes headaches for hoteliers and meeting planners.